International Talent Promoter

DAY 5 At WIFW SS 11

Anita Dongre Collection At Wills Lifestyle India Fashion Show – Spring Summer 2011

Anita Dongre

Bohemian Rhapsody

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Anita with her personal signature style portrays an organic look for Spring Summer 2011.

Her style is beautifully conveyed through an inspired look of the 1950’s and 1970’s. Coming to the array fabrics it’s the Fair Trade cotton that governs her collection. Largely an amalgamated never seen version of cotton that’s chic, stylish and fluid to the superior feminine extents.

She maximizes the usage of pin-tucks to highlight the real women with an extra added characteristic. Her style of transforming the rigid surfaces into fluid ones is really remarkable. It’s the designer’s tedious effort which she modestly names as “Grass Root”, an ode to the nature’s wonderful creations.  Which soon will bring about a change in today’s society. A trend which will be followed as a cult amongst nature lovers. The pastel prints are combined with white panels an amazing chemistry is at display.

The color palette is vivacious with the shades of pink, green and psychedelic floral. Usage of stark red aligned with mustard yellow and mauves signifies her profound knowledge on colors.

There’s an ascending gradation in the floral prints. They are gradually and artistically placed in the yokes, belts and straps. Also seen around is touch of black in its minimal format. The dress silhouettes are gathered at the waistline keeping the bottom area voluminous, a much appreciated look for the Indian women of all age. There’s also an emphasis on the backs depicting the sensuous, sexy persona.

Accessories are very well coordinated with the entire collection-the shiny large bangles, belts with multiple colored strips, horizontal pin-tucked belts seen for the first time.


Reynu Taandon Collection At Wills Lifestyle India Fashion Show – Spring Summer 2011

Reynu Taandon

Safari glam

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Reynu Taandon’s collection showcases perfectly the look of the globe trotting fashionista. A feeling of glamour is achieved with the technique of immense perforations on textile silk cut to precision by lasers into circles.

From the calming spa to the adventurous safari, the collection travels through time zones. The safari look with shorts, jackets accessorized with small traveling cases and metallic jewellery in tones of old gold spells laid back comfort essential to the notion of travel. The look of the jiving fashionista comes in long dresses in ivory and fawn in the silhouettes of short dresses, kaftans and hip hugging short numbers.

Taandon does a lot of ornate semi-precious stone embroidery around the neck ‘coz she understand that a traveling woman has no time & space for jewellery. Large hoop earrings worn with tight dresses and teamed with gladiator sandals look interesting.

Printed squares in a colorful mish mash are embroidered over and turned into shifts and slip dresses. From informal to formal, the collection progresses from cool to glitzy.

Dhoti pants in shimmery sequins are teamed with jackets to jazz up the evening look. Shorts & harem pants in coffee creams create a look of easy wearability.

Silver crystal work on the necklines for short dresses and also as a clasp at the waist, create a sophisticated look.


Preeti Chandra Collection At Wills Lifestyle India Fashion Show – Spring Summer 2011

Preeti Chandra

Summer eye-candies

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Vivacity, wearability and pizzazz characterize Preeti Chandra’s ethic of fashion. By her reckoning she keeps the consumer in mind which is why each piece in her collection can be worn off the ramp.

The woman as she is defined “loving, moody and protective is represented on the ramp in a sensual and eclectic mix of bold geometry worked on a satiny shimmer. Loose shifts in fawn with vivid embroidery in peach are teamed with wedges of mossy greens. Lavender gowns with gold with gold embroideries and sapphire kurtas going to the shintz worn with silver legging create a sense of resort wear.

Loose trousers worn with white shirts and colorful boleros, capris with asymmetrical tops, baby doll shifts with ruffles in white teamed with flourishes of candy color embroidery mark the collection. Pyjamas worn with kurti styles play suits with splashes of glitter and loads of bling show interesting ways of glamming up these silhouettes. A lot of shifts and play suits come with loosely slung jackets.

Form fitting sun dresses teamed with auburn beach hats create the look of afternoon spent at the beach. The collection however comes replete with formal silhouettes in the form of ivory shifts worked on with silver embroidery teamed with feather accessories and beribboned wedges. Drama is added with loads of gold embroideries and large bauble bead embroideries on kaftan dresses and frock silhouettes.


Urvashi Kaur Collection At Wills Lifestyle India Fashion Show – Spring Summer 2011

Urvashi Kaur

The Cherry Blossom

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Urvashi Kaur presented Shibumi – her Spring/Summer 2011 collection that was inspired from Sabi – originating from Japanese art and creativity that is elegant, simplistic and beautiful. The collection was the designer’s captured frame of precious moments of thoughts and intuitions.

Shimmery and glamorous, the collection was absolutely feminine with oriental influences and hints from the 60’s era. Girlie in approach, the collection stood out for its pleasant use of colors and pleasing fabrics. There were romantic baby doll dresses and tops, playful jumpsuits, relaxed pyjama pants, chic saris, cropped pleat-less trousers, drop crotch pants, scarf neck tops, and hot pants.

Soft muted colors like powder blue, glistening peaches, marshmallow pinks and pearly whites enveloped the bodies in soft shapes. Subtle Swarovski embellishments, gold ‘gota’ borders, and little floral appliqués added the necessary pinch of elegance and charm.

The silhouettes were very relaxed, comfortable and easy to wear. There were re-invented kimonos, wrap tops, tunics and shift dresses, narrow leg pants, overlapping trousers, slender capris and playsuits that reiterated the freshness and exuberance. The collection was perfect for chilled out evening and had a very retro feel in terms of styling and accessories.


Ashish Viral and Vikrant Collection At Wills Lifestyle India Fashion Show – Spring Summer 2011

Virtues by Ashish Viral and Vikrant

Gypsy Masala

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Ashish Viral and Vikrant have a greater vision for Spring Summer 2011. With their take on color and vivacious mood, it’s an outstanding presentation welcoming a summery feel.

Fabrics are mostly organic cottons. The princess lines are very well treated with piping effects and pleating. The beauty of nature gets personified in the silhouettes. Layers are used extensively with a mix of surfaces, multi tiers; Scoop necklines show a great sense of geometry. The peasant dresses are body flattering. The hemlines are asymmetric and flary giving out a voluminous look .The trousers are narrow.

An earthy palette which is dyed with the most indigenous techniques is environment friendly. The colors are white with red trims, there are indigo blues teamed alongside mustard yellows and crimson red roped in to bring out the selfless love for Mother Nature. Recycling the resources to achieve a product that reduces further exploitation of our natural resources. A confident feel with a sense of freedom for every one, where no-one suffers. It’s a celebration time for all.

There’s a bit of vibrancy seen with an eccentric background score. The polka dots make a great come back, depicted with thread embroideries and prints. They are the inbred and most essential design element of this collection. Wooden wedges are definitely the most charming part if this collection.


Charu Parashar Collection At Wills Lifestyle India Fashion Show – Spring Summer 2011

Charu Parashar

The Spirited Nomad

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Charu Parashar’s Spring/Summer 2011 collection was a fresh new take on tribal/bohemian chic. Promoting the free nomadic look, the collection saw a sheer outburst of prints and colors in bold forms, highlighting the theme – Primeval Future.

With an extremely dramatic representation of the tribal arts, the models strutted in thematic props like Red Indian headgears, harpoons and bows in hands, huge metal junkies, bohemian scarves, wooden arm bangles and bejeweled scarves. The overwhelming use of contrasting prints, mix and match of patterns, multiple paneling and a total burst of colors gave the garments enough elements to stand out in crowd. The prints were picked from the wilderness of forests including peacock tones and prints, tiger stripes, bush prints, and hints of color blocked tribal palettes, all giving the ensembles an intentional sliced and pieced effect. Fabrics were flowy transparent in cotton viscose, chiffons, georgettes and lots of satins.

The silhouettes were kaftans, a line dresses, short shifts, blouson style dresses; retro flared pants, and cropped boleros. The show scored high in terms of thespian display through hair & make-up. The hair was chic with multiple pleats and crimped streaks hanging lose, and body painted in tribal patterns. Bespoke gladiator flats, canvas & sporty shoes with raw ribbon laces, 70’s style headbands, and loud tribal sound thumping drums completed the thematic show.


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