International Talent Promoter

Wills Lifestyle India Fashion Week – Spring Summer 11

Anita Dongre Collection At Wills Lifestyle India Fashion Show – Spring Summer 2011

Anita Dongre

Bohemian Rhapsody

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Anita with her personal signature style portrays an organic look for Spring Summer 2011.

Her style is beautifully conveyed through an inspired look of the 1950’s and 1970’s. Coming to the array fabrics it’s the Fair Trade cotton that governs her collection. Largely an amalgamated never seen version of cotton that’s chic, stylish and fluid to the superior feminine extents.

She maximizes the usage of pin-tucks to highlight the real women with an extra added characteristic. Her style of transforming the rigid surfaces into fluid ones is really remarkable. It’s the designer’s tedious effort which she modestly names as “Grass Root”, an ode to the nature’s wonderful creations.  Which soon will bring about a change in today’s society. A trend which will be followed as a cult amongst nature lovers. The pastel prints are combined with white panels an amazing chemistry is at display.

The color palette is vivacious with the shades of pink, green and psychedelic floral. Usage of stark red aligned with mustard yellow and mauves signifies her profound knowledge on colors.

There’s an ascending gradation in the floral prints. They are gradually and artistically placed in the yokes, belts and straps. Also seen around is touch of black in its minimal format. The dress silhouettes are gathered at the waistline keeping the bottom area voluminous, a much appreciated look for the Indian women of all age. There’s also an emphasis on the backs depicting the sensuous, sexy persona.

Accessories are very well coordinated with the entire collection-the shiny large bangles, belts with multiple colored strips, horizontal pin-tucked belts seen for the first time.


Reynu Taandon Collection At Wills Lifestyle India Fashion Show – Spring Summer 2011

Reynu Taandon

Safari glam

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Reynu Taandon’s collection showcases perfectly the look of the globe trotting fashionista. A feeling of glamour is achieved with the technique of immense perforations on textile silk cut to precision by lasers into circles.

From the calming spa to the adventurous safari, the collection travels through time zones. The safari look with shorts, jackets accessorized with small traveling cases and metallic jewellery in tones of old gold spells laid back comfort essential to the notion of travel. The look of the jiving fashionista comes in long dresses in ivory and fawn in the silhouettes of short dresses, kaftans and hip hugging short numbers.

Taandon does a lot of ornate semi-precious stone embroidery around the neck ‘coz she understand that a traveling woman has no time & space for jewellery. Large hoop earrings worn with tight dresses and teamed with gladiator sandals look interesting.

Printed squares in a colorful mish mash are embroidered over and turned into shifts and slip dresses. From informal to formal, the collection progresses from cool to glitzy.

Dhoti pants in shimmery sequins are teamed with jackets to jazz up the evening look. Shorts & harem pants in coffee creams create a look of easy wearability.

Silver crystal work on the necklines for short dresses and also as a clasp at the waist, create a sophisticated look.

Preeti Chandra Collection At Wills Lifestyle India Fashion Show – Spring Summer 2011

Preeti Chandra

Summer eye-candies

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Vivacity, wearability and pizzazz characterize Preeti Chandra’s ethic of fashion. By her reckoning she keeps the consumer in mind which is why each piece in her collection can be worn off the ramp.

The woman as she is defined “loving, moody and protective is represented on the ramp in a sensual and eclectic mix of bold geometry worked on a satiny shimmer. Loose shifts in fawn with vivid embroidery in peach are teamed with wedges of mossy greens. Lavender gowns with gold with gold embroideries and sapphire kurtas going to the shintz worn with silver legging create a sense of resort wear.

Loose trousers worn with white shirts and colorful boleros, capris with asymmetrical tops, baby doll shifts with ruffles in white teamed with flourishes of candy color embroidery mark the collection. Pyjamas worn with kurti styles play suits with splashes of glitter and loads of bling show interesting ways of glamming up these silhouettes. A lot of shifts and play suits come with loosely slung jackets.

Form fitting sun dresses teamed with auburn beach hats create the look of afternoon spent at the beach. The collection however comes replete with formal silhouettes in the form of ivory shifts worked on with silver embroidery teamed with feather accessories and beribboned wedges. Drama is added with loads of gold embroideries and large bauble bead embroideries on kaftan dresses and frock silhouettes.

Urvashi Kaur Collection At Wills Lifestyle India Fashion Show – Spring Summer 2011

Urvashi Kaur

The Cherry Blossom

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Urvashi Kaur presented Shibumi – her Spring/Summer 2011 collection that was inspired from Sabi – originating from Japanese art and creativity that is elegant, simplistic and beautiful. The collection was the designer’s captured frame of precious moments of thoughts and intuitions.

Shimmery and glamorous, the collection was absolutely feminine with oriental influences and hints from the 60’s era. Girlie in approach, the collection stood out for its pleasant use of colors and pleasing fabrics. There were romantic baby doll dresses and tops, playful jumpsuits, relaxed pyjama pants, chic saris, cropped pleat-less trousers, drop crotch pants, scarf neck tops, and hot pants.

Soft muted colors like powder blue, glistening peaches, marshmallow pinks and pearly whites enveloped the bodies in soft shapes. Subtle Swarovski embellishments, gold ‘gota’ borders, and little floral appliqués added the necessary pinch of elegance and charm.

The silhouettes were very relaxed, comfortable and easy to wear. There were re-invented kimonos, wrap tops, tunics and shift dresses, narrow leg pants, overlapping trousers, slender capris and playsuits that reiterated the freshness and exuberance. The collection was perfect for chilled out evening and had a very retro feel in terms of styling and accessories.

Ashish Viral and Vikrant Collection At Wills Lifestyle India Fashion Show – Spring Summer 2011

Virtues by Ashish Viral and Vikrant

Gypsy Masala

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Ashish Viral and Vikrant have a greater vision for Spring Summer 2011. With their take on color and vivacious mood, it’s an outstanding presentation welcoming a summery feel.

Fabrics are mostly organic cottons. The princess lines are very well treated with piping effects and pleating. The beauty of nature gets personified in the silhouettes. Layers are used extensively with a mix of surfaces, multi tiers; Scoop necklines show a great sense of geometry. The peasant dresses are body flattering. The hemlines are asymmetric and flary giving out a voluminous look .The trousers are narrow.

An earthy palette which is dyed with the most indigenous techniques is environment friendly. The colors are white with red trims, there are indigo blues teamed alongside mustard yellows and crimson red roped in to bring out the selfless love for Mother Nature. Recycling the resources to achieve a product that reduces further exploitation of our natural resources. A confident feel with a sense of freedom for every one, where no-one suffers. It’s a celebration time for all.

There’s a bit of vibrancy seen with an eccentric background score. The polka dots make a great come back, depicted with thread embroideries and prints. They are the inbred and most essential design element of this collection. Wooden wedges are definitely the most charming part if this collection.

Charu Parashar Collection At Wills Lifestyle India Fashion Show – Spring Summer 2011

Charu Parashar

The Spirited Nomad

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Charu Parashar’s Spring/Summer 2011 collection was a fresh new take on tribal/bohemian chic. Promoting the free nomadic look, the collection saw a sheer outburst of prints and colors in bold forms, highlighting the theme – Primeval Future.

With an extremely dramatic representation of the tribal arts, the models strutted in thematic props like Red Indian headgears, harpoons and bows in hands, huge metal junkies, bohemian scarves, wooden arm bangles and bejeweled scarves. The overwhelming use of contrasting prints, mix and match of patterns, multiple paneling and a total burst of colors gave the garments enough elements to stand out in crowd. The prints were picked from the wilderness of forests including peacock tones and prints, tiger stripes, bush prints, and hints of color blocked tribal palettes, all giving the ensembles an intentional sliced and pieced effect. Fabrics were flowy transparent in cotton viscose, chiffons, georgettes and lots of satins.

The silhouettes were kaftans, a line dresses, short shifts, blouson style dresses; retro flared pants, and cropped boleros. The show scored high in terms of thespian display through hair & make-up. The hair was chic with multiple pleats and crimped streaks hanging lose, and body painted in tribal patterns. Bespoke gladiator flats, canvas & sporty shoes with raw ribbon laces, 70’s style headbands, and loud tribal sound thumping drums completed the thematic show.

Nandita basu & Varun sardana Collection At Wills Lifestyle India Fashion Show – Spring Summer 2011

Nandita Basu

Urbane Paradox

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The dual characterization of Indian women is at display. Nandita sets a new dialogue for Spring Summer 2011. Born in the city, the modern day woman adapts the urban syndrome and reinterprets her own persona to suit the required niche. She’s a winner for whom winning has become a habit. It’s her attitude which sets her apart from the other counterparts across the world. Her spirits are praiseworthy and with a remarkable courage she welcomes everyday.

The edgy look is a quintessential element not to miss out. As the generations have progressed the new age women dwelling in the concrete jungle have now learn to play the duality of their character. She’s soft and harsh at the same time, she earns her living, she plans her house. She masters her own persona. A minimal portrayal takes care of the aesthetics and edginess simultaneously.

The models had their faces painted with black and white again showing the ambiguous character.

Sophistication is well bred into her character, which gradually gets followed by the silhouettes on the likes of twisted flowy hemlines, the restructured gathered look teamed with reinforced panels. The architecture is now formatted on mediums like jerseys, leather, satins, self printed silks and lycra.

The new lingo is about the experimental see-through tulle amalgamated to fit rightly within slots then belted flowy saree-like dresses. Nandita here makes her signature statement by pulling out the darkest of the shades. There is a mix of hues from the palette of brown, grey and black.

Varun Sardana

An Exotic exhibit

The Ever Changing

Varun Sardana’s Spring Summer 2011 collection presented by Fiama Di Wills was a total bliss to have witnessed. The designer, known for his excellent construction and surface detailing themed the collection ‘Change’- the factor that could be seen by one and all, in our city, country and even in our mindscapes. His amazement with the constant re-invention of women as a global citizen, despite being wholly Indian, stands for the driving force behind the collection. The show was an ode from the designer’s behalf to the new wave of artists, musicians, designers and writers who are shaping a new cultural identity for the country.

The collection had a queer interplay of transparency with opacity and, fluidity with rigidity. The intentional minimalist and simplistic approach worked well with the designs, making them more wearable and approachable. The conceptual work of placing geometric prints, interlacing sheer panels, knotting fabrics, folding & tying ribbons, worked effectively with the sculpted structures. The pieces were fabricated out of neutral colour palette like beige, ivory, black & white with slight hints of colours.

The whole styling and accessorizing of the garments were driven from the southern part of India, which gave the collection a very exotic feel. Big, bold chunks of gold jewellery strategically placed made for a dramatic impact that the designer is famous for. The use of little white chameli floral strings placed over the heads lent a very queer Indian feel. The short sculpted dresses, one shoulder shifts, tailored shirts and slim trousers, were all draped around the body in a softer yet defining way.

For an outstanding dramatic cultural experience, the designer collaborated with a Malyalam contemporary alternative rock band called ‘Avial’ – one of the most sought after Indian bands today, who have articulated their expressions in their own mother tongue but within a global framework.

Nalandda Bhandari Collection At Wills Lifestyle India Fashion Show – Spring Summer 2011

Nalandda Bhandari
Rock the party

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Nalandda weaves magic with the use of chintz draped into the most glamorous silhouettes. Sensual, flowy kaftans rule the ramp whereas large flowers in satin in the colour of laburnum come in a short hip hugging number. Longitudinal coloumns of embroidery are used over printed satin dress to give a sophisticated look. Animal print panels contrasted with chintz worn with long necklace make an enticing combination. Nalandda uses the wild animal print to perfection by turning it sometimes into a tight corset dress, bareback dresses, off-shoulder gowns with a skirt in a sequin embroidery sheath.

More magic is spelled-out when paintbrush print chiffons are worked into dresses. Short drop waist mini dress worked on with waterfall embroidery is an eye-catcher. The designer uses the colour black with élan as she turns out kurti dresses with embroidery and play suits with white embroidered panels, sheer dresses come with sequin sheaths and drape one shoulder numbers make an edgy collection. The use of bow on the shoulder spells out the wicked Madonna sexiness. The use of pert red and cascading orange gives the party look to a collection which seems fit for a rocking party girl.

Aspiring Fashion Talents Recognized by the Wills Lifestyle India Fashion Week SS 2011

Fashion Awards

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The awards felicitates talent across different categories in the fashion arena

New Delhi, October 26, 2010:  As the 16th edition of the glamorous fashion festivity   comes to its finale, the Wills Lifestyle India Fashion Week Awards arrive. The event property is the initiative started by the Fashion Design Council of India (FDCI) and the title sponsor Wills Lifestyle. The rewards felicitated talent in the field of fashion on 26th October 2010, 6pm. The award brings together all the fashion talents for an event filled with glitz, glamour and entertainment.

Wills Lifestyle and FDCI took the opportunity to felicitate three photo journalists or their most exceptional shots taken during the fashion week.  The winners are accredited members of the media and the accolade is a tribute for the best photographs taken during the fashion fiesta. The portfolio of snaps entered into the competition consist images from the ramp and even venue shot during the Wills Lifestyle Fashion Week.  A panel of eminent personalities from the fashion industry judged the submission of photographs.  The three winners of the category of best photojournalist award are Raj K Raj from Hindustan Times, Ronjoy Gogoi from Hindustan Times and Vinod Kumar from Vogue.

WLS and FDCI also presented the model awards in two categories: emerging new face and established model. These tenacious ramp scorchers were chosen and tested on various physical and attitudinal attributes by a prominent panel of jury from the fashion fraternity.  The accolade for an emerging new face was awarded to Anshika Pratt and established model award was given to Nethra Raghuraman.

The winners of the different categories were awarded an all expenses paid trip to exotic Thailand.

Announcing the winners of the Wills Lifestyle Fashion Week, Sunil Sethi, President, Fashion Design Council of India said, “The award is a salute to our peers to celebrate their talents. Our aim has always been to engage promising talents and new individuals in the field of fashion and give them an opportunity to grow and be recognized.  Our most sincere congratulations to all the winners.  In keeping with WIFW’s commitment to foster fashion’s brightest emerging stars, we are especially looking forward to working with them in future.”

Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing, said, “We are committed to promoting new talent in the fashion industry. Wills Lifestyle India Fashion Week Awards is a key endeavour in this regard. We are delighted to give these awards to encourage the emerging talents in the fashion industry.”

About Fashion Design Council of India – over a decade in the ‘Business of Fashion’

In the last 11 years FDCI has taken the Indian Fashion industry global and secured national pride for the business of fashion. It has been instrumental in promoting the business of fashion and creating new opportunities for all stakeholders. Over the years FDCI has used various marketing platforms, seminars and workshops to promote fashion.  FDCI, a not for profit organization, is the apex industry body in the field of fashion in India. Its primary objective is to provide a cohesive platform for Indian designers and act as the mouthpiece of the industry at all relevant platforms, in a bid to promote Indian fashion – at home and abroad. FDCI is actively involved in promoting the ‘business of fashion’ and working towards corporatisation of fashion labels in India. FDCI is instrumental in facilitating designer-corporate tie-ups, aimed at expanding the fashion market in the country. To mark its 10th anniversary FDCI introduced India’s first couture week in September

Priyadarshani Rao Collection At Wills Lifestyle India Fashion Show – Spring Summer 2011

Priyadarshani Rao

Summer resort chic

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Priyadarshani Rao starts with a symbolic dance form and proceeds on to a full drama of culture mixed with attitude. In her Spring/Summer 2011 collection, shades of coffee bean in stripes make most wearable and exquisite long dresses. Priyadarshani effortlessly translated the romantic prairie look into a blending of east and west. The Indian drapes are layered with western flourishes. Trapeze dresses worn over leggings with pleated sashes, long shirt dresses and cut like kurtas on the side and the anarkali kurta like dresses show a fanciful melodrama.

Neo silhouettes in dresses are worked out as dropped waist dresses go the maxi skirt way. Drop crotch harem pants, pyjamas teamed with baby doll tops lend a sophisticated appeal. The colours are coco, peach, coffee bean, sunset yellow, ivory and moss green. Peach dress in shiny stripes makes the ultimate fashion moment. The accessories come in the shape of dull silvery chains interlinked with soft pretty flowers.

The footwear spells out the resort look in its flatness, simplicity and yet the fashionista’s edge, which is not miss able. The hair-do is a sophisticated high ponytail which works well with the look. Sundresses fall down like empire line dresses, waterfall tops and pleated dresses create a look of summer resorts.